Bachelor of Business Administration (Hons) in Marketing Management
Programme Summary
The programme aims to provide students with in-depth knowledge, communication and critical thinking skills and creativity and innovation skills in marketing management to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. They will develop the skill which focuses on the practical usage of marketing orientation, techniques and methodologies in companies and organizations and on the management of a firm’s marketing resources and activities.
Entry Requirement
Qualification | STPM | STAM | UEC | Matriculation / Foundation | Diploma / Advanced Diploma | Others |
Specific Entry Requirement | 2 principals pass and pass in Mathematics and English at SPM | Jayyid rank and passed in Mathematics and English at SPM level; | 5Bs | Matriculation / Foundation qualification with a minimum CGPA of 2.00 or any equivalent qualifications; | Diploma from HEP with minimum CGPA 2.00; OR Diploma from other HEP with minimum CGPA 2.00; OR Passed in any programme that equivalent to Diploma or Advance Diploma (MQF, level 4 or 5); |
Other equivalent qualifications as recognized by Malaysian Government. |
General Entry Requirement | **Passed in SPM Before Year 2013 Passed in Bahasa Melayu / Bahasa Malaysia at SPM Year 2013 onwards Passed in Bahasa Melayu / Bahasa Malaysia & Sejarah at SPM |
N/A | N/A | N/A | ||
Additional Entry Requirement | N/A | N/A | N/A | N/A | DVM qualification is depending on the approval of the HEP’s Senate by taking consideration *SVM is equivalent to 3 credits SPM. Candidate shall obtain: 1. Academic CGPA equal or more than 2.00 2. Vocational CGPA equal or more than 2.67 and all vocational modules are competent; and 3. Credit in BM SVM Code 1104*SVM equivalent to 3 credits SPM depending on the DVM graduates as follows: 2012 Intakes 1. Credit BM SVM 1104 2. Passed in DVM with minimum CGPA 2.0 3. Academic CGPA in SVM equal or more than 2.00 4. Vocational CGPA in SVM equal or more than 2.672013 & above Intakes 1. Credit BM SVM 1104 2. Passed Sejarah at SPM 3. Passed in DVM with minimum CGPA 2.0 4. Academic CGPA in SVM equal or more than 2.00 5. Vocational CGPA in SVM equal or more than 2.67 |
N/A |
English Requirement for International Student | N/A | N/A | N/A | N/A | N/A | International English Language Testing System (IELTS) score 5.5 |
Programme Structure
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 1 / Year 1 | MPU3113 | Hubungan Etnik | 3 | NONE | NONE |
MPU3123 | Tamadun Islam dan Tamadun Asia (TITAS) | 3 | NONE | NONE | |
BYBC1023 | English for Business Communications | 3 | NONE | NONE | |
BMGT1013 | Principles of Management | 3 | NONE | NONE | |
BMKT1023 | Principles of Marketing | 3 | NONE | NONE | |
Total Credit Hours | 15 |
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 2 / Year 1 | BFIN1013 | Introduction to Financial Accounting | 3 | NONE | NONE |
BECO1013 | Principles of Microeconomics | 3 | NONE | NONE | |
BMTH1013 | Business Mathematics | 3 | NONE | NONE | |
BMIS1013 | Introduction to Management Information System | 3 | NONE | NONE | |
BYBS1013 | English for Business Studies | 3 | BYBC1023 | NONE | |
Total Credit Hours | 15 |
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 3 / Year 1 | BECO1023 | Principles of Macroeconomics | 3 | BECO1013 | NONE |
BFIN1023 | Introduction to Costing | 3 | NONE | NONE | |
BMGT1023 | Fundamentals of Business & Entrepreneurship | 3 | NONE | NONE | |
MPU3242 | Time Management | 2 | NONE | NONE | |
BMTH2013 | Business Statistics | 3 | NONE | NONE | |
Total Credit Hours | 14 |
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 1 / Year 2 | MPU3312 | The Development of Science and Human Civilization | 2 | NONE | NONE |
BMGT2113 | Organizational Behaviour | 3 | BMGT1013 | NONE | |
BLAW2013 | Business and Consumer Law | 3 | NONE | NONE | |
BMGT2043 | Total Quality Management | 3 | NONE | NONE | |
BMGT2023 | Operations Management | 3 | NONE | NONE | |
MPU3412 | Co-curriculum 1 | 2 | NONE | NONE | |
Total Credit Hours | 16 |
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 2 / Year 2 | BMGT2033 | Human Resource Management | 3 | BMGT2113 | NONE |
BBRM2123 | Consumer Behaviour | 3 | BMKT1023 | NONE | |
BBAM2073 | Automotive Industry Environment | 3 | 3NONE | NONE | |
BBMM2023 | Product Innovation & Commercialization | 3 | BMGT1023 | NONE | |
Elective I | 3 | NONE | |||
Total Credit Hours | 15 |
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 3 / Year 2 | BBMM2033 | Marketing Management | 3 | BMKT1023 | NONE |
BBGM2063 | Business Ethics | 3 | NONE | NONE | |
BBMM3013 | Marketing Research | 3 | BMKT1023 | NONE | |
Elective II | 3 | NONE | NONE | ||
Total Credit Hours | 12 |
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 1 / Year 3 | BBMM3023 | Retail Marketing Management | 3 | BMKT1023 | NONE |
BBMM3033 | International Marketing | 3 | BMKT1023 | NONE | |
BBMM3043 | Integrated Marketing Communication | 3 | BMKT1023 | NONE | |
BBMM2063 | Strategic Marketing | 3 | BBRM2123 | NONE | |
Elective III | 3 | ||||
Total Credit Hours | 15 |
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 2 / Year 3 | BBMM2063 | Strategic Planning & Implementation | 3 | BMGT1013 | NONE |
BBGM3123 | Final Project | 3 | BBMM3013 | NONE | |
BBMM3073 | Cases & Practices in Automotive Business | 3 | NONE | NONE | |
Elective IV | 3 | ||||
Total Credit Hours | 12 |
Semester/ Year Offered | Course Code | Name & Code Of Course/Module | Credit Values | Pre-requisite | Co-requisite |
Semester 3 / Year 3 | BBIN3016 | Internship | 6 | NONE | NONE |
Total Credit Hours | 6 | ||||
OVERALL CREDIT HOURS | 120 |
Electives (Take any 4 subjects )
Elective Courses | BBMM3103 | Brand Management | 3 | BMKT1023 | NONE |
BBMM3113 | Publicity & Media Writing | 3 | NONE | NONE | |
BBMM3123 | Sales Management | 3 | BMKT1023 | NONE | |
BBMM3133 | Advertising Management | 3 | BMKT1023 | NONE | |
BBMM3143 | Relationship Marketing | 3 | BMKT1023 | NONE | |
BBMM3153 | Services Marketing | 3 | BMKT1023 | NONE |
MQA and University (Compulsory)
MQA Courses | MPU3123 | Tamadun Islam Tamadun Asia | 3 | NONE | NONE |
MPU3113 | Hubungan Etnik | 3 | NONE | NONE | |
MPU3432 | Kemahiran Berfikir dan Membuat Keputusan | 2 | NONE | NONE | |
MPU3342 / MPU3332 | Isu-isu Kekeluargaan / Etika dan Moral | 2 | NONE | NONE | |
MPU3412 | Co-curriculum 1 | 2 | NONE | NONE |
Career Prospect
- Marketing Executive
- Business Development Executive
- Customer Relationship Executive
- Product Development Executive
- Marketing Communication Executive
- After Sales Executive