Bachelor of Business Administration (Hons) in Marketing Management

Programme Summary

The programme aims to provide students with in-depth knowledge, communication and critical thinking skills and creativity and innovation skills in marketing management to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. They will develop the skill which focuses on the practical usage of marketing orientation, techniques and methodologies in companies and organizations and on the management of a firm’s marketing resources and activities.

Entry Requirement

Qualification STPM STAM UEC Matriculation / Foundation Diploma / Advanced Diploma Others
Specific Entry Requirement 2 principals pass and pass in Mathematics and English at SPM Jayyid rank and passed in Mathematics and English at SPM level; 5Bs Matriculation / Foundation qualification with a minimum CGPA of 2.00 or any equivalent qualifications; Diploma from HEP with minimum CGPA 2.00;
OR
Diploma from other HEP with minimum CGPA 2.00;
OR
Passed in any programme that equivalent to Diploma or Advance Diploma (MQF, level 4 or 5);
Other equivalent qualifications as recognized by Malaysian Government.
General Entry Requirement **Passed in SPM
Before Year 2013
Passed in Bahasa Melayu / Bahasa Malaysia at SPM
Year 2013 onwards
Passed in Bahasa Melayu / Bahasa Malaysia & Sejarah at SPM
N/A N/A N/A
Additional Entry Requirement N/A N/A N/A N/A DVM qualification is depending on the approval of the HEP’s Senate by taking consideration *SVM is equivalent to 3 credits SPM. Candidate shall obtain:
1.        Academic CGPA equal or more than 2.00
2.        Vocational CGPA equal or more than 2.67 and all vocational modules are competent; and
3.        Credit in BM SVM Code 1104*SVM equivalent to 3 credits SPM depending on the DVM graduates as follows:
2012 Intakes 
1.        Credit BM SVM 1104
2.        Passed in DVM with minimum CGPA 2.0
3.        Academic CGPA in SVM equal or more than 2.00
4.        Vocational CGPA in SVM equal or more than 2.672013 & above Intakes 
1.        Credit BM SVM 1104
2.        Passed Sejarah at SPM
3.        Passed in DVM with minimum CGPA 2.0
4.        Academic CGPA in SVM equal or more than 2.00
5.        Vocational CGPA in SVM equal or more than 2.67
N/A
English Requirement for International Student N/A N/A N/A N/A N/A International English Language Testing System (IELTS) score 5.5

 

Programme Structure

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 1 / Year 1 MPU3113 Hubungan Etnik 3 NONE NONE
MPU3123 Tamadun Islam dan Tamadun Asia (TITAS) 3 NONE NONE
BYBC1023 English for Business Communications 3 NONE NONE
BMGT1013 Principles of Management 3 NONE NONE
BMKT1023 Principles of Marketing 3 NONE NONE
Total Credit Hours 15

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 2 / Year 1 BFIN1013 Introduction to Financial Accounting 3 NONE NONE
BECO1013 Principles of Microeconomics 3 NONE NONE
BMTH1013 Business Mathematics 3 NONE NONE
BMIS1013 Introduction to Management Information System 3 NONE NONE
BYBS1013 English for Business Studies 3 BYBC1023 NONE
Total Credit Hours 15

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 3 / Year 1 BECO1023 Principles of Macroeconomics 3 BECO1013 NONE
BFIN1023 Introduction to Costing 3 NONE NONE
BMGT1023 Fundamentals of Business & Entrepreneurship 3 NONE NONE
MPU3242 Time Management 2 NONE NONE
BMTH2013 Business Statistics 3 NONE NONE
Total Credit Hours 14

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 1 / Year 2 MPU3312 The Development of Science and Human Civilization 2 NONE NONE
BMGT2113 Organizational Behaviour 3 BMGT1013 NONE
BLAW2013 Business and Consumer Law 3 NONE NONE
BMGT2043 Total Quality Management 3 NONE NONE
BMGT2023 Operations Management 3 NONE NONE
MPU3412 Co-curriculum 1 2 NONE NONE
Total Credit Hours 16

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 2 / Year 2 BMGT2033 Human Resource Management 3 BMGT2113 NONE
BBRM2123 Consumer Behaviour 3 BMKT1023 NONE
BBAM2073 Automotive Industry Environment 3 3NONE NONE
BBMM2023 Product Innovation & Commercialization 3 BMGT1023 NONE
Elective I 3 NONE
Total Credit Hours 15

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 3 / Year 2 BBMM2033 Marketing Management 3 BMKT1023 NONE
BBGM2063 Business Ethics 3 NONE NONE
BBMM3013 Marketing Research 3 BMKT1023 NONE
Elective II 3 NONE NONE
Total Credit Hours 12

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 1 / Year 3 BBMM3023 Retail Marketing Management 3 BMKT1023 NONE
BBMM3033 International Marketing 3 BMKT1023 NONE
BBMM3043 Integrated Marketing Communication 3 BMKT1023 NONE
BBMM2063 Strategic Marketing 3 BBRM2123 NONE
Elective III 3
Total Credit Hours 15

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 2 / Year 3 BBMM2063 Strategic Planning & Implementation 3 BMGT1013 NONE
BBGM3123 Final Project 3 BBMM3013 NONE
BBMM3073 Cases & Practices in Automotive Business 3 NONE NONE
Elective IV 3
Total Credit Hours 12

Semester/ Year Offered Course Code Name & Code Of Course/Module Credit Values Pre-requisite Co-requisite
Semester 3 / Year 3 BBIN3016 Internship 6 NONE NONE
Total Credit Hours 6
OVERALL CREDIT HOURS 120

Electives (Take any 4 subjects )

Elective Courses BBMM3103 Brand Management 3 BMKT1023 NONE
BBMM3113 Publicity & Media Writing 3 NONE NONE
BBMM3123 Sales Management 3 BMKT1023 NONE
BBMM3133 Advertising Management 3 BMKT1023 NONE
BBMM3143 Relationship Marketing 3 BMKT1023 NONE
BBMM3153 Services Marketing 3 BMKT1023 NONE

MQA and University (Compulsory)

MQA Courses MPU3123 Tamadun Islam Tamadun Asia 3 NONE NONE
MPU3113 Hubungan Etnik 3 NONE NONE
MPU3432 Kemahiran Berfikir dan Membuat Keputusan 2 NONE NONE
MPU3342 / MPU3332 Isu-isu Kekeluargaan / Etika dan Moral 2 NONE NONE
MPU3412 Co-curriculum 1 2 NONE NONE

Career Prospect

  • Marketing Executive
  • Business Development Executive
  • Customer Relationship Executive
  • Product Development Executive
  • Marketing Communication Executive
  • After Sales Executive